Analytics

How do you know your website is working for you? Analytics are the way to measure your website’s performance. An analytics package can track user demographics like location and connection speed. It will track browser demographics so you can see what browsers are actually viewing your site. It will track time on site for your users so you can see if that new landing page is actually working or if people are heading off elsewhere. Want to know how people are getting to your site? An analytics package will show you.

Analytics become especially important when you start talking about the ROI on your website. Want to know if you’re increasing conversions? Has your traffic gone up or down? Is your marketing campaign working in driving people to the site? The only way to know how your site is performing is analytics.

Ideosity recommends Google’s analytics package for multiple reasons. The cost, free, simply can’t be beat. Google Analytics gives you in-depth information about your site. Additionally, it integrates easily with Sitefinity, giving you a single place to manage your entire site and check its performance.