Contextual Ads
Monetizing website content has always been a difficult task. The most common way to get your content to pay for itself is by selling ad space on your site. Popup ads are annoying and often blocked. Banner ads disrupt your site design and slow your page down. At Ideosity, we have created an in-line contextual advertising product that delivers targeted ads which are activated by your visitor. We believe in contextual ad because they preserve your site design without annoying your visitors or slowing your site to a crawl.
How It Works
Set up and manage your ads through a custom portal. Your customer can supply the HTML for the ad or your marketing staff can create it in the editor. Specify the word or phrase you wish the ad to show on and the date range for the ad to run, and the URL you want the ad to link to and you're ready to go. We do the rest of the work, reading the page in real time and replacing the specified phrase with a bit of HTML and JavaScript. We insert the ads towards the bottom of the page so there's no waiting for it to load when the visitor's mouse moves over the highlighted word.
The Difference
Yes, there are other contextual ad providers. Here’s where Ideosity differs:
How do you deliver effective ads without disrupting the browsing experience?
| Ideosity | Others |
| Full control over words sold | Yes | No |
| Full control over ads on your site | Yes | No |
| Pay per click | No | Yes |
| Minimum traffic requirement | No | Yes |
Where other contextual ad providers use their own sales staff to sell ads on your site, with Ideosity’s solution, you have full control over what words are available on your site and what ads are displayed. With the other providers, you share the ad revenue with the provider based on ad clicks. With Ideosity, you simply pay a monthly fee for the service.
Our model allows much more flexibility in how you approach your potential advertisers and, ultimately, how you turn your content into a successful revenue stream.