Digital Asset Management

When trying to convert visitors to customers, product data is crucial. But data can only say so much. A high quality photo of your product is a great way for visitors to really get to know your product. Even better is a full set of photos. Or a video. Or five. Plus PDF sell sheets.

A Digital Asset Management system gives you one place to store and manage your product images, videos, PDFs and other digital media. Like a PIM for your product data, a DAM enables your company to organize and manage digital media related to your products.

How do you manage images, videos, PDFs, and other documents in support of your product?

Ideosity's partnership with Heiler allows us to bring you their Media Manager product.

How many variations on a single product image do you need? For your website, you need a thumbnail, a main image, at least one high resolution image… For your catalog you need a print quality image. For flyers you need another. For packaging you need yet another. Each one of these variations has a different size, resolution and file type. Heiler’s Media Manager lets you upload a single high resolution image then generate whatever you need from that image. Need a JPEG 300 pixels by 300 pixels? No problem. Need it on a black background? That can be done, too. Want it in grayscale? Not a problem.

Additionally, Media Manager integrates with Heilers PIM solution to explicitly tie your media assets to your products. With this fully integrated solution, you have a single place to go for product information, images, and supporting documentation. Finally, all this information can be integrated with your website to provide a rich, informative experience for your potential customers.

Digital Asset Syndication

If a picture is worth a thousand words, a high resolution image may be worth quite a bit more. And serving that picture at high speeds to your visitors is priceless. Make your digital assets available to the outside world via Digital Asset Syndication. No need to store your product images on your web server. Just point to the image and specify the type and size you want. Does your distributor need images for their website? Don’t send them huge zip files or a CD. Just give them the URLs to your images and let their website pull directly from the same place your website does. In this way, you can also be sure your distributors are using the latest, best image to show off your product.

Ideosity has partnered with Adobe to bring you their Scene7 product.

With Scene7, your images and video are pushed out to Adobe’s Content Delivery Network. This speeds delivery of your images to visitors without taxing your servers or those of your distributors. After uploading a single high-resolution image to Scene7, you and your distributors can request any size and format for that image which will be generated and served on the fly.

Additionally, Scene7 offers substantial image manipulation functions . We have created a demonstration of the power offered by Scene7.