Search Engine Optimization

Running your business is about solving a series of problems. Years of experience have shown us that the challenges businesses face are similar regardless of industry. We believe the approach you take to solving your business problems can give your business a competitive advantage. We specialize in providing creative and cost effective IT solutions to address your business needs in the areas of search engine optimization, web development, and custom application development.

A site built without thinking Search Engine Optimization is like a car built without headlights. Sure, you might get where you want to go but you won’t know how you got there and it won’t be easy. Every site we build has SEO in mind from the ground up. We believe in using a CMS system that allows you to manage your page titles, keywords, and meta tags because you know your product and your SEO goals better than anyone.

When it comes to SEO, content is far and away the most important piece of the puzzle. For that reason, we prefer to engage with our clients in a consulting role when it comes to SEO rather than manage it directly. You have the tools. We’ll give you the knowledge. We can provide training to your staff on key concepts and practices or just pick up the phone and answer a question when you have one.

SEO Success

Bishop engaged with Ideosity initially for SEO consulting. Almost two years after a major rebranding and web site launch, the site’s SEO value was minimal compared to Bishop’s competitors. Additionally, Bishop had no direct control over the site. All changes were made through a web development company with a response time measured in weeks. Bishop’s goal was gain direct control of the site as part of a dedicated SEO effort.

For this project, Ideosity recreated Bishop’s site in Sitefinity and created a set of page templates to streamline content creation for Bishop’s marketing team. After a few hours training on Sitefinity, Bishop’s marketing team tripled the number of pages from the original site. Ideosity provided training to Bishop’s staff on keyword strategies, writing content for SEO, and how to manage SEO metadata within Sitefinity. Within three weeks of launching the new site, Bishop had overtaken a number of competitors for keywords. In the first two months of the new site being live, Bishop saw the following:

• 102% increase in visits
• 15% decrease in bounce rate
• 17% increase in the number of pages viewed per visit
• 43% increase in traffic being directed to the site from search engines
• 53% increase in the time visitors spend on the site

Read our full Bishop Technologies case study.