Where To Buy aka Virtual Merchandiser

Do you have concerns that your brand is being devalued online? Are you looking to actively manage your online product footprint? Can you be sure you’re maximizing your virtual shelf-space?

Virtual Merchandiser works as your merchandiser on the web: monitoring pricing, giving you analysis of your online retailers and driving your Where To Buy Online.

What Virtual Merchandiser can do for you:

Power your Where to Buy Online
Show your retailers who aren’t passing savings on to your end users
Show you retailers who are starting promotions early or aren’t participating
See which retailers are not pricing within your guidelines
Discover retailer overlap or gaps in your product coverage
Analyze product adoption
Examine individual product coverage
Measure retailer click-through from your Where To Buy Online page
Visualize overall click-through performance
Breakdown a retailer against various metrics in one easy to read screen
Compare retailers head to head across multiple metrics
Identify problematic retailers and track pricing violation trends

How Virtual Merchandiser works:

Crawls and verifies retailer pages
Scrapes pricing, stock, or other pertinent information
Takes snapshots on defined events such as MAP violations
Compiles and Stores information in a data warehouse
Delivers exception reports via email
Provides online administration and extensive reporting dashboard through an intuitive web portal

Powering your Where To Buy Online

Ideosity offers a unique Where To Buy solution for manufacturers who sell through a distribution network. Ideosity doesn’t take a percentage of your sales or require your distributors to cut into their margins by paying a fee to show up on your Where to Buy page.

Leverage all the product and pricing intelligence gathered by Virtual Merchandiser on a nightly basis to drive you Where To Buy Online. Virtual Merchandiser also offers the ability to:

Base the ordering of retailers on criteria you define
Only show retailers who meet your pricing criteria for each item
Implement a “featured retailer” program
Only show links that were tested and verified to go to the correct product within the past 24 hour
Analytics from click tracking lets you see the value you're adding to your retailers
Base co-op dollars on distributor compliance