Let Ideosity's experience be your guide

Werner Ladder

Product Information Management, Content Management System, Custom Development, Dynamic Imaging 



Werner is a fully integrated manufacturer and distributor of fiberglass, aluminum and wood climbing products. Their products are backed by over 60 years of state-of-the-art product design, thorough testing, and evaluation experience, making them the leader in climbing equipment. They manufacture a full line of safe, professional-grade products for any job and build them to withstand even the most challenging professional jobs. Werner ladders are found on more trucks and on more job sites than all other ladders combined.

We helped Werner build a new family of webites on a Sitefinity CMS system. While converting all of Werner's sites, including their international and multi-language sites to the new CMS, we also implemented their PIM system to give Werner their first centralized source of product data. Our work didn't stop at just CMS and PIM. Ideosity also built a custom image library for Werner.

Check out Werner's website, built and customized by Ideosity.



 

"Ideosity has been instrumental in helping Werner build a completely integrated family of websites. Over the course of several years they delivered our primary goal of converting all of our websites, including our international and dual language sites, to a new CMS system. Ideosity simultaneously completed the implementation of our PIM (Product Information Management) system. We have never had a single source for all of our product data before and this powerful tool has become an integral part of our online and offline businesses. Their capabilities are not limited to programming and integration.  Ideosity also built a custom interactive image library and where to buy tools to help us manage our business and provide analytical data.

What was originally going to be a single project has grown into much more because of the quality and reliability of their work. As a result of our integrated solutions, our SEO value has increased and our ability to provide content and product information to customers has gone from weeks or months to just hours or days.  Ideosity has truly become an extension of our organization and we highly recommend them."

Stacy Gardella
Director of Interactive Marketing
Werner Co.

 

http://www.wernerco.com/

Industry: Manufacturer of Building Materials

Background: Werner is a fully integrated manufacturer and distributor of fiberglass and aluminum climbing products. They manufacture a full line of safe, professional-grade products for any jobsite and build them to withstand even the most challenging professional jobs.

Challenge: The goal was to design and build a family of new global sites that addressed all of Werner’s challenges: only having one site in one language that was difficult to maintain, having little control over SEO ranking, and not being able to easily update content and products. 

Why Sitefinity: Sitefinity offers a straightforward, easy to use interface out of the box. Some other features include multi- language content support, a customizable framework, and SEO functionality. All of these features were essential to Werner’s new site.

Technical Details:

Werner’s new site was built in four months with one developer using Sitefinity 4.0. Their site is also integrated with their Heiler Product Information Management system. The Werner site has since been updated to Sitefinity 5.2.

Results: The transition from Werner’s static site to their new Sitefinity site was seamless. Their new site operates at a similar speed than before, however it has an increased amount of functionality. Overall, it empowers business users to manage their site.

 “…Our ability to update product content and run campaigns has been significantly enhanced by using the Sitefinity CMS system.”

Stacy Gardella, Director of Interactive Marketing at Werner



Ideosity Utilizes Sitefinity to Deliver a Dynamic New Website for Werner

The Challenge

Werner is a fully integrated manufacturer and distributor of fiberglass and aluminum climbing products. They manufacture a full line of safe, professional-grade products for any jobsite and build them to withstand even the most challenging professional jobs. Their products are backed by over 60-years of product innovation and are recognized for their durability and quality, making them the world leader in ladders.

When Werner came to us, they had a few challenges. Werner had one site that was only in one language. It was very difficult to maintain and update, and as a result it contained stale content and old products. Their site was also SEO unfriendly. Our objective with the implementation was to address all of their needs by building a global web presence with integrated regional websites replacing their single site, and supporting multi-language capabilities. We also planned on organizing and managing their product information as well as giving them the ability to increase their SEO ranking.

The Solution

Ideosity is a custom web development company that specializes in building world class websites for enterprise level clients. Choosing Sitefinity was simple, as we knew it would provide an affordable framework to build Werner’s new site. What’s more, Sitefinity is developed and supported by Telerik who is well known for their suite of.NET controls. Ideosity is a Microsoft-centric development company and we chose Sitefinity because it fits our model of working with Microsoft’s .NET and SQL architectures.

 

Sitefinity offered a lot of features Werner was looking for to build a successful new website. These features include an easy to use interface, multi-language support, a highly-customizable platform, and SEO functionality. The customizable platform was important as we would need the ability to get data from other systems, including a new Product Information Management (PIM) system.

The first step was to implement a Product Information Management system. The PIM provided Werner a single source for all of their product information and has since become a powerful tool and an integral part of their online and offline business. Next, we built their new site with Sitefinity and integrated the PIM system.  We then built a variety of widgets and modules. These widgets and modules were built to enable Werner’s business users to edit content without worrying about CSS and HTML when adding or updating content. Overall, this enabled users to manage their site and simplified the process.

Sitefinity enabled the business users to easily audit and manage page names, titles, descriptions, and keywords, therefore warranting higher page rank with search engines.

The Results

 Ideosity was able to provide all the necessary tools to build a successful new website for Werner built upon Sitefinity as the framework. The new website helps Werner reach their worldwide customer base by supporting their multi-language content while also giving Werner’s business users the ability to easily manage the site and improve SEO ranking. The amount of time it now takes Werner to provide content and product information to customers has decreased due to the integrated PIM system. Overall, this project addressed all of Werner’s original challenges.

The Werner project as a whole took one year to complete, however the CMS portion took four months with one developer and one designer working to complete the project. In the past Ideosity has built similar enterprise sites from scratch.  Thanks to Sitefinity’s framework and robust API, what in the past took three to four developers now only takes one developer with Sitefinity.

Ideosity has built a variety of sites with Sitefinity since their first Sitefinity project with Werner. As a result, Sitefinity continues to be Ideosity’s go-to CMS platform.