Industry: Manufacturer of Building Materials
Background: Werner is a fully integrated manufacturer and distributor of fiberglass and aluminum climbing products. They manufacture a full line of safe, professional-grade products for any jobsite and build them to withstand even the most challenging professional jobs.
Challenge: The goal was to design and build a family of new global sites that addressed all of Werner’s challenges: only having one site in one language that was difficult to maintain, having little control over SEO ranking, and not being able to easily update content and products.
Why Sitefinity: Sitefinity offers a straightforward, easy to use interface out of the box. Some other features include multi- language content support, a customizable framework, and SEO functionality. All of these features were essential to Werner’s new site.
Werner’s new site was built in four months with one developer using Sitefinity 4.0. Their site is also integrated with their Heiler Product Information Management system. The Werner site has since been updated to Sitefinity 5.2.
Results: The transition from Werner’s static site to their new Sitefinity site was seamless. Their new site operates at a similar speed than before, however it has an increased amount of functionality. Overall, it empowers business users to manage their site.
“…Our ability to update product content and run campaigns has been significantly enhanced by using the Sitefinity CMS system.”
Stacy Gardella, Director of Interactive Marketing at Werner