The Web is a Very Large PlaceIf you build it, they will come. That approach may work for Ray Kinsella in “Field
of Dreams” but it doesn’t work on the web. At the end of 2008, there were over 160
million websites out there. Most sites can expect to have between 50% and 75% of
their traffic referred to them by search engines. Over 60 million Americans use
search engines daily to find what they are looking for and generate over 10 billion
searches each month. Just because you build a website does not mean anyone will
find it.
So, how does a site get onto that first page of Google or Yahoo? What can you, a
site owner, do to make sure your site is in the top 10 results for at least some
of those 10 billion searches?
Search Engine OptimizationSearch Engine Optimization or SEO is the process of improving your traffic from
search engines via natural search and is something we specialize in. While we can’t
claim you’ll be on the first page of results for every keyword you want (beware
of anyone who does!), we can help you with the journey towards improving your search
rankings. We call it a journey because SEO is a continuous process.
Ideally, SEO should be considered throughout the web site life cycle, from design
to maintenance. Consider Google’s perspective on SEO:
If you're thinking about hiring an SEO [search engine optimizer], the earlier the
better. A great time to hire is when you're considering a site redesign, or planning
to launch a new site. That way, you and your SEO can ensure that your site is designed
to be search engine-friendly from the bottom up. However, a good SEO can also help
improve an existing site.- Google Search Engine Optimization (SEO) – Webmasters/Site
owners Help
Every SEO engagement starts with an analysis of your existing site and/or a frank
discussion about the goals you have for your new site. After our initial consultation,
we will provide you with 1) an analysis of the performance of your site or a set
of recommendations for your new site and 2) a no-obligation quote showing you the
many ways we can help you:
- Train your advertising, marketing and IT staff in SEO best practices
- Analyze your existing sites and suggest improvements
- Provide technical advice to your web developers
- Provide keyword and competitor research
- Build new websites with SEO in mind from inception
- Improve your existing websites
Looking for more information? See what we have to say on specific SEO topics.