360- degree View of Product Data
Information about a company's products are typically scattered across many contrasting websites and databases. This can create a confusing environment for both customers and sales professionals.
PIM creates a central repository of all product data for the purpose of distribution to all information and sales channels. This single view of product information is a key component for both operational and analytical processes. The PIM will ensure that all information related to a specific product is synchronized across all channels such as the company’s website, catalogs, and ERP system.